Makeup that keeps up.
Long-wear colour, prep, and removal for 6 a.m. starts and 12-hour days. Fragrance-free.

Four steps. Morning to night.
Each one does its job so the next one can do its job.

Prep with Anchor
A hydrating primer that dries to a light grip, so what goes on next stays where you put it. Goes on after sunscreen.
Wear Pulse and Unbroken
One tint for lips and cheeks. One mascara that wraps each lash instead of painting it, built to resist smudging.
Set with Tempered
A fine mist that locks everything in before you walk out the door.
Remove with Reset
A cleansing balm that melts long-wear makeup, mascara included, and rinses clean.
The kit.
The Long Day
All five, in order
Anchor, Pulse in your shade, Unbroken, Tempered, and Reset. The whole routine for $27 less than buying them one at a time.
Anchor
Hydrating Grip Primer
Hydrates, then dries to a light grip. Layers over sunscreen.
Pulse
Long-Wear Lip & Cheek Tint
One tint, two places. Sheer to vivid. In Heat, Flush, Ember, and Dusk.
Unbroken
Tubing Mascara
Wraps each lash in tiny tubes that hold their shape.
Tempered
Setting Mist
A fine, even mist that sets makeup in place.
Reset
Long-Wear Cleansing Balm
Melts long-wear makeup and mascara, then rinses clean. No tugging.

Borrowed from things that don't quit.
Every product in the kit shares one ingredient, a ferment chosen for where it comes from. Full lists below.
Read the full ingredient listsNothing extra.
No fragrance, so nothing competes with your deodorant, your sunscreen, or the rest of your day.
Questions
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